春节不打烊!亚马逊店铺运营指南让你的店铺 “旺” 起来!
如 FBA 卖家和不休假的自配送卖家:
重点在于检查库存量和春节期间促销活动状态,提前准备热卖商品库存,确保春节期间正常销售,避免断货
如选择休假的自配送卖家:
记得开启休假模式,并且使用亚马逊客户服务(CSBA)满足假期期间顾客退换货等售后服务需求
评估是否需要补货:
可维持销售周数 (WOC)=(现有库存 + 亚马逊调配中的库存)÷ 每周平均销量
(直接从国内发货的卖家)
✔️ 为活动 ASIN 准备足够的库存,避免由于库存不足导致活动商品无法自动展示在活动页面,甚至 Deal 被取消。
✔️ 提前检查优惠券的结束时间及预算设置,尽量使优惠券活动覆盖假期时间,防止优惠券在假期期间到期或因预算跑完而停止。
此外,2025 年第一季度,多站点所在国家也将迎来一系列公共假期,期间银行可能会暂停结算业务。建议您提前了解站点所在国银行的放假时间以及开放运营的时间,及时调整资金安排,避免影响店铺资金的正常流通。
及时解决违规问题
要了解更多关于账户状况页面以及账户状况评级,可点击👉过往微信文章进行查看:
要了解不同严重程度的违规问题应该如何处理,可点击👉过往微信文章进行查看:
新春大吉无忧
1)检查欧盟各站点监管合规性页面,确保所有 ASIN 都上传了警告和安全信息,欧盟负责人以及制造商信息;
2)及时关注以及处理亚马逊平台各类合规通知;
3)设置好假期客服,避免因春节假期耽误处理合规事项,影响正常销售。建议设置专人定期查看平台通知,确保业务平稳运营。预祝各位卖家春节生意兴隆!
请检查您的商品是否提供 COO 信息
◆ 从非欧盟国家 / 地区运入欧盟
◆ 或从欧盟和非欧盟国家 / 地区运入英国。
如果不为商品(SKU 级别)提供原产国 / 原产地信息,将会对您的亚马逊物流商品产生以下影响:
◆ 新选品:如果您未提供商品的原产国 / 原产地信息,您将无法成功创建新商品。
◆ 现有选品:如果您未对适用范围内所有现有商品提供原产国 / 原产地信息,则您的商品将受到限制,无法进出欧盟和英国。
针对目前仍然未完成 COO 合规要求的卖家,请您按照要求尽快提交您的 COO 信息,避免您的商品因缺失 COO 信息而受到限制,无法进出欧盟和英国。
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