春节不打烊!亚马逊店铺运营指南让你的店铺 “旺” 起来!

整体而言,卖家需要根据春节期间自己店铺营业情况来做相应的准备:
◆ 春节期间继续销售

如 FBA 卖家和不休假的自配送卖家:

重点在于检查库存量和春节期间促销活动状态,提前准备热卖商品库存,确保春节期间正常销售,避免断货

春节期间暂停销售

如选择休假的自配送卖家:

记得开启休假模式,并且使用亚马逊客户服务(CSBA)满足假期期间顾客退换货等售后服务需求

1. FBA 卖家特别提醒

通过可维持销售周数(WOC)

评估是否需要补货:

可维持销售周数(WOC)是根据做出库存补货决定的三个主要数据点计算而来:销售速度(平均每周销量)、现有库存(可配送数量)和入库数量。

计算方式为:

可维持销售周数 (WOC)=(现有库存 + 亚马逊调配中的库存)÷ 每周平均销量

✏️ 可维持周数建议尽量保持在至少 4 周(避免低量库存费)到 8 周(销售完一个季度库存所需周数)之间。建议您发货至亚马逊入仓分销网络 AWD,确保备有足量的安全库存,通过 AWD 实现自动补货,有效避免断货。

🔗复制链接至浏览器,通过【亚马逊配送报告】查看相关数据:https://www.sellercentral.amazon.com/reportcentral/WelcomePage

@FBA 卖家请点击查看

2. 自配送卖家特别提醒 

(直接从国内发货的卖家)

@自配送卖家请点击查看

如您准备在节日期间为 ASIN 更换具有春节氛围、情人节氛围或其他热卖主题风格的 Listing,建议尽早登录操作,提前为 Listing 加入节假日相关搜索词。

👉点击了解《新版 Listing 打分标准》

如您申请了春节前后各站点的促销活动,如日本站的成人节、2 月的情人节等,请提前检查活动状态,根据指示进行疑难排除,确保其准时上线。

Deal/Prime 专享折扣 / 优惠券

✔️ 提前检查活动状态,确认活动 ASIN 的价格 / Listing 等是否符合要求,尽快按照要求修改 “需要注意” 的 Deal。

✔️ 为活动 ASIN 准备足够的库存,避免由于库存不足导致活动商品无法自动展示在活动页面,甚至 Deal 被取消。

✔️ 提前检查优惠券的结束时间及预算设置,尽量使优惠券活动覆盖假期时间,防止优惠券在假期期间到期或因预算跑完而停止。

2025 年,中国春节假期的时间为 2025 年 1 月 28 日至 2025 年 2 月 4 日,请各位卖家确认好银行的休假时间,做好资金安排。

此外,2025 年第一季度,多站点所在国家也将迎来一系列公共假期,期间银行可能会暂停结算业务。建议您提前了解站点所在国银行的放假时间以及开放运营的时间,及时调整资金安排,避免影响店铺资金的正常流通。

小编为您准备了北美和日本站点春节前后的公共假期时间表,请仔细查看:

点击查看大图

1. 密切关注账户状况评级分数

及时解决违规问题

位于 “卖家平台 – 账户状况页面” 上的 “账户状况评级” 通过分数来反映您账户目前的违规问题,并帮助您了解销售账户目前是否面临停用的风险。根据违规行为对买家或其他卖家影响程度的不同,亚马逊为每个违规行为设置了四种严重程度:严重,高,中和低。在休假期间,要维持 “健康” 的账户状况,建议您避免违反政策,并定期关注账户状况页面以及账户状况评级分数。在违规问题出现时及时处理,并优先处理严重程度最高的违规问题。

要了解更多关于账户状况页面以及账户状况评级,可点击👉过往微信文章进行查看:

要了解不同严重程度的违规问题应该如何处理,可点击👉过往微信文章进行查看:

2. 欧洲站卖家完成 GPSR 合规

新春大吉无忧

特别提醒您在春节前做好以下工作:

1)检查欧盟各站点监管合规性页面,确保所有 ASIN 都上传了警告和安全信息,欧盟负责人以及制造商信息;

2)及时关注以及处理亚马逊平台各类合规通知;

3)设置好假期客服,避免因春节假期耽误处理合规事项,影响正常销售。建议设置专人定期查看平台通知,确保业务平稳运营。预祝各位卖家春节生意兴隆!

3. 所有欧洲站 & 英国站卖家

请检查您的商品是否提供 COO 信息

根据欧盟 – 英国海关贸易法规,对于通过亚马逊物流出口计划进行以下跨境配送的商品,亚马逊将收集其原产国 / 原产地 (COO) 信息:

◆ 从非欧盟国家 / 地区运入欧盟

◆ 或从欧盟和非欧盟国家 / 地区运入英国

如果不为商品(SKU 级别)提供原产国 / 原产地信息,将会对您的亚马逊物流商品产生以下影响:

◆ 新选品:如果您未提供商品的原产国 / 原产地信息,您将无法成功创建新商品。

◆ 现有选品:如果您未对适用范围内所有现有商品提供原产国 / 原产地信息,则您的商品将受到限制,无法进出欧盟和英国

针对目前仍然未完成 COO 合规要求的卖家,请您按照要求尽快提交您的 COO 信息,避免您的商品因缺失 COO 信息而受到限制,无法进出欧盟和英国。

© 版权声明

相关文章

8 条评论

  • symbols and fonts

    “Well explained, made the topic much easier to understand!”

    回复
  • Pubg fonts Style

    “Great content, learned a lot from this post!”

    回复
  • Iraq Economic Indicators

    BusinessIraq.com leverages robust data and statistics to support its reporting. We provide accurate and detailed information on key economic indicators, market trends, and business performance. Access detailed charts, graphs, and tables for a deeper understanding of Iraqi business realities. Reliable, verifiable data underpins all reporting for the informed user.

    回复
  • Iraq Business Launchpad

    Discover the latest trends and opportunities within the Iraqi business community through Businessiraq.com, your one-stop online resource. This comprehensive Iraq business directory offers detailed online business listings, allowing informed decision-making. Stay current with the latest business news in Iraq, explore Iraq jobs to engage skilled talent, and seize tender opportunities. Businessiraq.com connects businesses for mutual growth and market entry.

    回复
  • Business Directory

    Businessiraq.com is the go-to online resource for navigating the Iraqi business landscape. This comprehensive Iraq business directory provides essential online business listings of companies across various sectors. Stay informed with the latest business news in Iraq through timely updates on market trends and developments. Find Iraq jobs through a dedicated job board featuring opportunities across the country. Connect with potential partners and secure procurement contracts via the tender directory, highlighting available tender opportunities. Businessiraq.com is more than just an Iraq business directory; it’s a dynamic platform connecting local and international businesses, facilitating networking, and empowering market entry into Iraq – an invaluable tool for anyone seeking to succeed in the Iraqi marketplace.

    回复
  • Iraq B2B Directory

    As a groundbreaking platform, Businessiraq.com revolutionizes how businesses connect and operate in Iraq’s expanding marketplace. Through its meticulously curated Iraq business directory, the platform offers unparalleled access to thousands of verified companies, spanning diverse industries from oil and gas to construction and technology. The website’s comprehensive business news in Iraq section delivers real-time updates on market developments, policy changes, and investment opportunities, making it an indispensable tool for decision-makers. With its robust tender directory and extensive Iraq jobs listings, Businessiraq.com serves as a one-stop destination for professionals and organizations seeking growth opportunities. The platform’s online business listings feature sophisticated search capabilities, enabling users to find potential partners, suppliers, and clients with precision and ease.

    回复
  • تكنولوجيا الأعمال الجديدة

    Businessiraq.com is your gateway to accessing the full potential of the Iraqi market. This comprehensive Iraq business directory provides extensive online business listings, enabling efficient networking and informed market entry. Discover the latest Iraq business news, explore diverse Iraq jobs, and leverage the tender directory to secure procurement contracts. With Businessiraq.com, you are fully connected to the Iraqi business landscape, facilitating growth and success.

    回复
  • Iraq Business Listings Online

    For businesses looking to expand their reach in Iraq, Businessiraq.com offers a range of marketing and advertising solutions. The website’s advertising platform allows businesses to reach a targeted audience of professionals and decision-makers, increasing their brand awareness and online visibility. With its advanced targeting options, businesses can tailor their advertising campaigns to specific industries, locations, and job functions, ensuring that their message reaches the right people. By providing a range of advertising options, Businessiraq.com helps businesses to connect with their target audience and achieve their marketing goals.

    回复