根据美国零售联合会(NRF)和Prosper Insights & Analytics的年度调查,美国消费者消费者今年复活节的支出将创下新高,达到240亿美元,高于2022年的208亿美元和2020年的217亿美元。调查显示,81%的美国人将庆祝复活节,人均消费支出将达到192.01美元。消费者计划购买的首要复活节物品包括糖果(33亿美元),礼品(38亿美元)和食品(73亿美元)。此外,他们还将在服装上花费40亿美元,在鲜花上花费18亿美元,在装饰品上花费17亿美元,以及在贺卡上花费11亿美元。
据产品情报平台Vypr的进行的一项消费者调查,在接受调查的65000个英国人中有61%表示他们将参加复活节和与复活节相关的活动,28.8%的人表示计划购买复活节装饰品。67%的消费者表示他们计划购买复活节彩蛋,只有不到15%的消费者表示尚未决定。
根据德国零售协会(HDE)的调查,超过40%的德国人计划在复活节期间购物,今年复活节德国零售额将达到22亿欧元。来自HDE的调查显示:计划在复活节消费的受访者中,有将近78%的人打算在复活节将食品作为礼物赠送;复活节彩蛋和巧克力兔子在今年继续流行;鲜花、玩具和装饰品位列复活节最畅销商品榜单之列。
作为一个天主教和基督教公民比例较高的国家,复活节在墨西哥非常受到重视,许多消费者将这一节日作为放松的假期。根据墨西哥在线销售协会(AMVO)的官方数据,今年复活节,墨西哥电商市场最受欢迎的产品包括植物装饰、化妆品、防晒霜、比基尼、毛巾和保温瓶。AMVO还预计,复活节期间的在线销售预额计将增长65%,达到114.97亿比索。
[2]https://www.ebayinc.com/stories/news/ebay-brings-verified-condition-program-to-heavy-equipment-category/
[3] https://www.wfla.com/business/press-releases/ein-presswire/623292688/assembly-and-ebay-partner-to-launch-a-fast-track-program-for-selling-refurbished-electronics/
[4] https://nrf.com/media-center/press-releases/easter-spending-expected-reach-record-24-billion
[5]https://www.talkingretail.com/news/industry-news/vypr-survey-cadburys-hot-cross-buns-and-lamb-top-consumers-easter-choices-20-03-2023/
[6] https://www.esmmagazine.com/retail/easter-to-generate-retail-sales-worth-e2-2bn-in-germany-hde-says-236425
[7] https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6
[8] https://business.adobe.com/blog/the-latest/adobe-analytics-buy-now-pay-later-usage-driven-by-home-furnishings-and-groceries
[9]https://www.insiderintelligence.com/content/how-pet-industry-addressing-inflation-convenience-health-wellness-5-charts
[10] https://www.optimove.com/blog/early-summer-shopping-sure-but-well-spend-less-consumers-say
[11] https://internetretailing.net/shoppers-plan-to-spend-this-mothers-day-despite-cost-of-living-issues-research-suggests/
[12]https://insidefmcg.com.au/2023/03/27/digital-marketplaces-to-grow-in-2023-aiding-brand-discoverability